Every audience needs something different because every audience is unique and different. So your job as a speaker is to actually know who you’re speaking to.

Find out as much as possible about your audience before you present.

• Who are they?
• What’s their demographic? interests? location?
• What’s important to them?
• What challenges do they face?
• How will your presentation help them?

Find out as much as possible before you present because – NEWS ALERT – your presentation isn’t about you. It’s about your audience and the message you deliver to them. Understanding who they are is crucial. It helps guide how you structure your presentation, the stories you use, your language, how you dress. Everything!

It helps ensure you craft a presentation that will actually resonate and hit the right spots. You need to know who you’re speaking to in order to know… how to speak to them.

Today’s action step is: Know your audience.